About Company
Ceasefire is India’s most trusted Fire Safety and Security Company. It has grown from a company that dealt exclusively with extinguishers to one that has branched out to cover
everything in the fire safety and security spectrum.
CEASE FIRE is broadly into 3 Line of Business:-
- Fire solution: Provides fire extinguishers, Escape gear, Signage & detection systems.
- Security: Provides Video door phones, CCTV cameras, and Access controls systems.
- Projects: Provides end to end solutions
Aim/Measurable objectives
- Change the Perceived Value of orthodox fire extinguisher Product Company.
- Brand Promotion with newly launched Hi-Tech Products.
- Highlight the UNIQUE technology against competition.
- Showcase the Brand Presence
- Communicate the key messages:
- Trust - Reliability - One stop for all Solutions - Market Leader
Strategic Insights
- Product oriented booth showcasing real life application.
- Open space with very high product visibility.
- Project the company as not only a fire extinguisher company but providing complete solution for fire and safety.
- To mark strong presence in the minds of competitors as well as their customers by effective branding.
Design Conceptualization
- Four vertical spaces for ensuring high product visibility.
1st Panel - Suppression
2nd Panel - Extinguishers
3rd Panel - Detection
4th Panel - Security
- Pantry had square treatment of back-lit logo signifying strong branding.
- Visual wall for displaying corporate presentation and product technology.
- A simulation was created to display escape signages and real time environment of that particular site.
Execution
- Built up of the whole booth took 2 days and 2 nights continuously.
- High security of display products was also team’s responsibility.
Achievement
This booth helped Cease Fire gather most attention at the exhibition. Maximum footfall and buzz on the booth ensured a great success.